YouTube’s new streaming-focused Partner Program takes aim at Twitch
YouTube has just launched a new Partner Program level that makes it easier for streamers to get monetized on the platform, taking aim at Twitch’s Affiliate Program.
YouTubestreaming has grown in popularity over the last couple of years, largely thanks to some of the internet’s biggest creators moving to the Google-owned platform.
In order to become monetized on the platform, YouTube streamers must work towards the goals required tojoin the YouTube Partner Program.
As of July 04, 2025, however, those focusing on just the live aspect of the site are going to have an easier time meeting those requirements.
creators: YPP is expanding w/ earlier access to Super Chat, Super Thanks, channel memberships, select Shopping features, & more at new eligibility requirements! 🥳🔓now join w/ fewer subs, watch hours, & Shorts views to help you start earning even soonerpic.twitter.com/hGL9CmUSlf
YouTube reveals new Partner Program requirements
In anew blog post, YouTube revealed the new level of its Partner Program that gives streamers easier access to monetization on the site.
Here are the requirements for the new streaming-focused YouTube Partner Program:
Those who meet these requirements will unlock the following features:
The new YouTube Partner Program goals do not give creators revenue sharing from ads.However, those who reach the new lowered requirements do not have to go through the full YPP application process once they reach the existing criteria — it will be automatically applied.
This change to the YPP comes just days after Twitch sparked backlash after revealing newBranded Content guidelines, an update tomulti-streaming rules,andmore.
