Adam Fitch: Can esports really rely on media rights?
Adam Fitch: Can esports really rely on media rights? Media rights in esports Let’s take a quick look at another one of the rare examples of financial terms being made public for a deal of this nature. It was again seen as a landmark deal, this time between Activision Blizzard’s then-new Overwatch League and Amazon’s Twitch, spanning over two years and beingvalued at at least $90m. Then, just in 2020, they switched allegiance to Google’s YouTube in a reported$160m three-year deal— this included not only that competition but also, Call of Duty League, Hearthstone esports, and (possibly the most valuable aspect of the deal) the use of Google’s cloud hosting infrastructure....