How does Dream make money? Understanding the faceless Minecraft YouTuber’s income
Popular YouTuber Dream is known for his viral Minecraft videos, but many of them depend upon creating brand new plugins to happen. For his time developing these features, the pseudonymous monetizes his ardent followers in a few interesting ways.
He’s at the forefront of a new wave of content creators in which they hide their identity, building a brand that’s separate from their real-life identity. From setting world records and garnering millions of views to selling distinctive merchandise, Dream is paving unique ground. His instantly-recognizable Minecraft skin and simplistic name make for a compelling brand, if his millions of followers and viewers are anything to go by. There are a few typical methods of making money from gaming videos but, oftentimes, creators don’t invest the amount of time into a video as Dream and his team do. While detaching his public brand (see: intellectual property) from his personal identity could well allow for a high-figure sale in the future, he’s bringing in thousands of dollars each month to have fun with his friends. Here are Dream’s net worth and income streams.
What is Dream’s net worth?
How Dream makes money
Diversified content
Merchandise, Patreon, and music
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The £4 tier is for fans to “throw [him] a little extra support,” the £15.50 tier provides access to plugins he makes shortly after they appear in videos, and the final, £27 tier also grants membership to a private community Discord. While the amount he receives each month is unknown, he has 1,461 patrons at the time of writing — if they all paid £4 per month, he’d be bringing in £5,844. Over the span of a year, this provides him with a minimum of £70,128. Though he’s received some criticism for his approach, Dream also has a line of merchandise. Labeled as “too plain” by some disappointed fans and critics, the YouTuber explained that he’s invested a lot of capital into printing, distributing, and managing his line entirely independently. https://twitter.com/dreamwastaken/status/1368002230184509443 As mentioned earlier, Dream has also forayed into the world of music. His debut song is not only available to listen to on YouTube, it’s also on Spotify and Apple Music. Both of these platforms give a small cut to artists for every play they receive. As he continues to get more popular, or perhaps a future song of his takes off outside of his existing sphere of followers, then more money shall follow.
It’s clear that Dream is interested in serving his audience in different ways to maximize the time investment his videos take. Not only that, he’s exploring other facets of creativity like singing and has an amazing launchpad in his millions of followers to make some real impact in such fields.
